But, you know, mark, I don’t have a good answer for that because I’m probably too old and I have set values and set things that I think should be, and you know, my daughter, she’s in television, she does sound all around the world. She just came back from… Read More
Well, don’t be afraid to go out and hire a millennial and say, or, or bring, you know, what did TV shows used to do?… Read More
Well, if they have a phone, most of the time they’re on the phone. And of course we talked about the ability to put a QR code up on the interpretive and say, here, do that. And it comes on your phone. Well, that, that works a little bit. You… Read More
And what I saw before I left Brookfield was you’d have a family come in and if you had a, say a 12-year-old or up, kids come in with their family, what, what are they doing?… Read More
I mean, look at social media and what’s going on, TikTok and all these other things that, you know, we’re all upset about. That’s influencing kids and how they perceive themselves. How they perceive their, their, you know, their peers. Read More
Call ’em in, call ’em in on a monthly basis and sit down with and say, here’s what’s going on in the zoo. Market them that way, way so that they get the message out in a different way to the public that markets the public to come in. Does… Read More
Don’t wait for someone to contact ’em and say, Hey, you know, did, did this happen?… Read More
You know, the other thing I talked about was being honest and it’s like, call ’em in. Read More
So be real careful when you hire a director of marketing, where do they come from?… Read More
What have they done? If they can go out and sell a widget for a company and make millions of dollars, that’s kind of the person I want. You know? And then you educate them and convert ’em onto what you’re doing and say, now go out and sell it. Read More
So marketing to me is, it’s a science and it has to be approached that way, but it’s gotta be approached with professionals. Read More
Marketing, Yeah. Marketing is a science. You’ve got big companies that, that’s all they do to sell a product. Most zoos do not hire those type of people in their marketing department. They came up through the zoo. A lot of ’em come up as educators and they get into… Read More
What would you say are the most important aspects of marketing?… Read More
What would you say or any advice about the importance of marketing zoos?… Read More
Because if you’re, if you’ve got a good development department, those are the people, as I said before, they develop relationships generation after generation in the family. They know how to talk to people and get them to kind of open up. And educators just, there’s just so many of… Read More
At least I think they do. And sometimes our educators get too educational. They talk too much science. And I’m not saying you talk down to public or you dumb it down, but there’s a way to interpret things and get a message across that isn’t, you know, a whole… Read More
They want to impact you very quickly. Right?… Read More
I mean, PR people go out and they create a message to get you to come into the zoo. Read More
I think there are some, perhaps some institutions that the type of education program they’re doing is hopefully influencing the public about Zeus. I don’t know that that’s going on in every institution, but again, it’s, it’s the willingness to be absolutely honest about what we do, how we do… Read More
But you know, it begins to add up and it’s that connection that you can make with them that hopefully they go, well, I’m gonna support the millennials. I wanna support conservation somehow I think it has a benefit. Well, that was a long answer for that. Oh, no. Short… Read More