Call ’em in, call ’em in on a monthly basis and sit down with and say, here’s what’s going on in the zoo. Market them that way, way so that they get the message out in a different way to the public that markets the public to come in. Does that make sense? You have a frown on your face. No, no, no, no, no. I mean, Different approaches. Different approaches. What would you say that, how could zoos improve their connection with kids and teenagers Oh wow. To heighten their zeal and awareness about the national natural world. Well, I, I think one of the best ways that we could do right now, and I I it’s not the answer, but that goes back to AI and electronics and so on.