What have they done? If they can go out and sell a widget for a company and make millions of dollars, that’s kind of the person I want. You know? And then you educate them and convert ’em onto what you’re doing and say, now go out and sell it. I’m not a marketing person, but I just know that there is a science to it. And we, in zoos, a lot of times we promote and hire from within and we don’t go outside into these fields that are truly experts. And maybe if we would do that more, we would begin to turn around some of these things that we talked about. You know, how people interpret a zoo, how they feel about a zoo, if you had the right marketing going on. And that’s not just putting up a billboard on the side of the road. It, it includes media, social media as well as electronic media.
