Marketing, Yeah. Marketing is a science. You’ve got big companies that, that’s all they do to sell a product. Most zoos do not hire those type of people in their marketing department. They came up through the zoo. A lot of ’em come up as educators and they get into a pattern of this is how you do it. And when, when I’ve seen people go in that say, well, yeah, but if you do it this way, you’re gonna attract more attention or you’re gonna capture them. They, they don’t wanna make that change.
