Interview 34507 – Caption Index: 581
You know, even if they’re a little intimidated by this big giraffe, you know, they, they see other people doing it. Read More
You know, even if they’re a little intimidated by this big giraffe, you know, they, they see other people doing it. Read More
I never, I was one, but I was one back in the, in the sixties. So I, I, I don’t, if I had all the distractions and all the temptations that they have now, I don’t know if I’d be sitting here today. Mark. I mean, that, that’s, that’s scary. Read More
Well, if you wait till they’re a teenager, you, you’re probably going to have a challenge. I think. I think you gotta start earlier because once, if, if they haven’t been exposed to it and they’re a teenager, there’s, there’s so much competition out there. There’s still the, there’s still… Read More
So how do you think Zoo could improve that connection to height, to heighten the, the awareness about the natural world and the caring?… Read More
Walt was fascinated because I think Roy said, you know, nature is the greatest storyteller in the world that he used to Tell me Now, again, one of the hardest, it appears to make the connection is with kids in teenagers. Read More
Well, as long as they didn’t die from being run over by a, a vehicle, which, which happened at the beginning with a, with a crown crane. I, I think, but if, if you don’t be afraid of talking about that animal and the if and, and telling the challenges… Read More
That animals were gonna die and that it was going to be explained or discussed?… Read More
But that, I think that, that, that was a challenge for Disney. But they also knew that the inter the history of the company, there were a lot of animal movies. True Life Adventures was, of course. And, and Roy Disney was sitting next to me and a lot of… Read More
Because it was not only it, it was something very different than Disney did. I mean, now you had animals that were gonna die and you’re gonna make them celebrities and famous, and then they were gonna die. Read More
And how are you gonna explain that?… Read More
Pursue that, how, how did people think about that?… Read More
How you gonna, how you gonna market?… Read More
How you gonna market Disney’s Animal Kingdom?… Read More
This is before it was built. Joe Roadie was in there. We’re all writing down stuff, you know, you know, and, and we, it’s definitely not a zoo, it’s a theme park. Because we had real imaginary and extinct animals. We had three lands and stuff. And just two top… Read More
We sat there. What is Disney Animal Kingdom gonna be?… Read More
As long as you do it beforehand and you’re all on the same page. Read More
You know, and that’s, that’s more organic. And so I think you get, you, if you’re gonna, if you’re gonna market a product, you wanna make sure that the product, that’s your marketing is a quality product. And sometimes I think marketing departments go a little, they’re a little overboard… Read More
You have to have a good product if you’re gonna market your zoo. You don’t, don’t, don’t say things that are a nice to have. If you’re not doing it before you do the marketing, make sure you got the substance behind the image. If you don’t have the substance… Read More
I remember we came to Chicago for two days straight with Leo Burnett, big advertising agency. I came with all, I was the lowest ranking person at Disney in, in that committee. Michael Nigel didn’t come, but all the top executives for two days. Read More
Any advice for the neophyte Zoo director about the importance of marketing zoos?… Read More