Interview 38268 – Caption Index: 426
You know, the other thing I talked about was being honest and it’s like, call ’em in. Read More
You know, the other thing I talked about was being honest and it’s like, call ’em in. Read More
Don’t wait for someone to contact ’em and say, Hey, you know, did, did this happen?… Read More
What have they done? If they can go out and sell a widget for a company and make millions of dollars, that’s kind of the person I want. You know? And then you educate them and convert ’em onto what you’re doing and say, now go out and sell it. Read More
So be real careful when you hire a director of marketing, where do they come from?… Read More
Marketing, Yeah. Marketing is a science. You’ve got big companies that, that’s all they do to sell a product. Most zoos do not hire those type of people in their marketing department. They came up through the zoo. A lot of ’em come up as educators and they get into… Read More
So marketing to me is, it’s a science and it has to be approached that way, but it’s gotta be approached with professionals. Read More
Because if you’re, if you’ve got a good development department, those are the people, as I said before, they develop relationships generation after generation in the family. They know how to talk to people and get them to kind of open up. And educators just, there’s just so many of… Read More
What would you say or any advice about the importance of marketing zoos?… Read More
What would you say are the most important aspects of marketing?… Read More
At least I think they do. And sometimes our educators get too educational. They talk too much science. And I’m not saying you talk down to public or you dumb it down, but there’s a way to interpret things and get a message across that isn’t, you know, a whole… Read More
They want to impact you very quickly. Right?… Read More
I mean, PR people go out and they create a message to get you to come into the zoo. Read More
I think there are some, perhaps some institutions that the type of education program they’re doing is hopefully influencing the public about Zeus. I don’t know that that’s going on in every institution, but again, it’s, it’s the willingness to be absolutely honest about what we do, how we do… Read More
But you know, it begins to add up and it’s that connection that you can make with them that hopefully they go, well, I’m gonna support the millennials. I wanna support conservation somehow I think it has a benefit. Well, that was a long answer for that. Oh, no. Short… Read More
Did Dish, do you think that education, talking about it is, is doing any good, particularly in boosting the image of zoos among the public in the face of anti zoo groups?… Read More
And as I was leaving, we never got it engaged. But I felt the giraffe thing was great and I’d, I’d love to see more as long it was controlled environment like that. And that there was a purpose that we were trying to get out of it. Not just… Read More
And did you know giraffe are more endangered than rhinos are right now?… Read More
You know, the, the type of story that we wanted to get across to them about their conservation and why we had them and how they were acting in its ambassadors for giraffes of the wild. So that feeding aspect allowed us to connect with the guest in a greater… Read More
But while we were there, the staff would engage with the guest and we’d talk to them about giraffe and what’s going on. Read More
Well, we did that and we created draft feeding at Brookfield while I was there. And what it allowed us to do, well, first of all, it allowed the public to get close. ’cause otherwise the drafts were out in a big paddock and they did come over where the… Read More