So again, I wish I knew more about the different ages, but there are people out there that do that. So use that expertise and try to incorporate that in. To certain age groups or families with different groups. And use that in your zoo. If kids were visiting your… Read More
We talked a little about it, but can you expand or talk about how zoos can improve their connection with kids and teenagers to heighten their awareness about the natural world?… Read More
Kids are so impressionable. And I know they, you know, starting I think it’s like at age two or three, if you can kind of get them involved. Even some of the – like the children’s museums kind of aim at that three to six or three to seven level… Read More
What would you say your strong point was in marketing the Peoria Zoo?… Read More
It’s a whole combination package that you have to put together. And every market, or every market for the zoo, is gonna be a little bit different. What works in one place may not work in someplace else. But I think you do the best you can and try different… Read More
Ours was actually just based on. Doing the best we could with very little. You know, and that’s why it was important to get out and meet the people that were in the TV stations. Develop some relationships with them and the newspaper and radio. Try to get as many… Read More
Did you have to deal with that?… Read More
Oh yeah. Marketing’s a hard one. I think you do have to market what you have. I mean what you have is good, but if nobody knows about it, it’s not gonna make any difference. You’ve gotta get whatever your goodness is out of what you’re doing. And get that… Read More
I think they’re doing it and some people will get the message and some people may not. I think the… The message is there. We just need to expand it more and get it out. Read More
Would you have any advice to the neophyte zoo director about the importance of marketing their zoos?… Read More
And what do you think is the most important aspects of marketing?… Read More
So maybe. You know, sometimes that’s part of it, but if you want to… It depends what you’re trying to teach them. There’s nothing wrong with just coming in, having a good time, and this is a great thing to support. As. What’s normal in life. I know I’m not… Read More
Do you think they’re missing the opportunity to get on message?… Read More
It gets you back to what’s real. Well I think zoos do that. I think zoos are what’s real. And it’s good for. Families together to come in and appreciate that. Read More
What can be done to make that visitor connection even more meaningful?… Read More
Connection more meaningful for a buy-in from the visitors?… Read More
Are there other things that zoos could be doing to make that visitor. Read More
I can’t think of anything right off hand, but I know if you sat down – I mean maybe that’s where you get some focus groups to figure out how to do that. ‘Cause we should be making it more… Be making more of an impact on the people coming… Read More
In the face of anti-zoo groups?… Read More
I think they’re doing as much as they can right now. I think that’s one of the main places. I think education is the… You know, when we were talking about the one-on-one. The way to reach people is more one-on-one. I think that is one of the more direct… Read More