And certainly what I’ve found is that you are at that age level and before they reach the young adult and young parent age group where again you can engage them more easily because of the youngsters, you are better off with teenagers trying to encourage those that really want… Read More
Is there room for both?… Read More
We talked about families coming to the zoo and how can zoos do you think, improve their connection with kids and teenagers to heighten their zeal and awareness about the natural world?… Read More
Teenager are, are really tricky and, and and always will be. And I think even more so now with, you know, with, with social media, with every, everything that they tend to be attached to through our, you know, you know, through our devices of one sort or another. I… Read More
And also, you know, marketing can be really expensive and so, and there’s often a lot of resistance I’ve found to other departments in, in your zoo and to your governing body about spending vast sums on marketing. So understanding the ways in which you market to your audience is… Read More
You know, what is appropriate? What is an appropriate mix?… Read More
What is the medium or media you use to get into that audience and, and what tools do you then use?… Read More
Is it, is it newspapers, is it radio, is it, is it social media?… Read More
Yeah, critical, and it comes back to knowing your own audience of understanding what your audience really needs. I mean the, the population dynamics, for example, in rural North Carol, we, you know, we’re North Carolina zoos in, in a very rural situation, so it’s addressing a very mixed audience… Read More
What are the most important aspects about marketing?… Read More
Do you have any advice for the neophyte zoo director about the importance of marketing zoos?… Read More
Is education doing any good, particularly in boosting the image of zoos among the public in the face of the anti zoo groups?… Read More
Yes, but again, I think it comes back to it’s, you know, education in zoos as, as you know, sort of takes so many different forms from the, the, the quality of the interpretives that we talked about earlier to the numbers of staff and volunteers that you’ve got in… Read More
And so the, and so the emphasis was so much on field conservation that welfare was rather, I wouldn’t say pushed aside, but it was rather a sort of, you know, it was, it wasn’t as important to them as the conservation side. Now that has begun to change now,… Read More
Do Zeus and Aquas need to be more involved with animal welfare?… Read More
Probably the most important thing in terms of changes today, I, you know, again, just telling you a story about my background with it, because of all the, all the antagonism that I had at London over London Zoo, they picked on the anti zoo lobby he picked on London… Read More
Yeah, there, there’s very much a tendency I think, but you know, the fact where you’ve got private individuals with the money enough to, to have their own private collections tend to be quite possessive. Now that’s not, I think because they are suspicious of government and very often don’t,… Read More
I mean a lot of those folks now are taking part in, in international programs. Read More
Yeah, very, very much so. Probably more much, well more so at London certainly, but in North Carolina that’s beginning to happen. Where, where we’ve, we’ve developed particular techniques of, particularly of anti-poaching techniques, which are now being asked for are now being now being asked for by a number… Read More
So, and Zeta is still involved in Saudi Arabia with, with some of that, some of it’s obviously been managed by their own folks now. But there were, particularly in that region, there were a number of governments that came to us asking, asking for help to, you know, to… Read More