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Interview 11689 – Caption Index: 309

If you could go back in time, what, if anything, would you have done differently?… Read More

Interview 11689 – Caption Index: 310

I have small things I can think of. I can think of an exhibit, or you can say I had one person I should have terminated earlier or something like that. But you know, I can’t think of anything that would’ve significantly been a positive thing by any specific multiplication… Read More

Interview 11689 – Caption Index: 311

Are there any exhibits that you would’ve implemented during your tenure that did not happen?… Read More

Interview 11689 – Caption Index: 305

How can a zoo improve their connection with kids and teenagers to heighten their zeal and awareness about the natural world?… Read More

Interview 11689 – Caption Index: 306

Yeah, there’s no question that zoos need to pay close attention to the curriculum of their school districts in their community to find out where they can fit and what they can match and relationships that can be built with school districts. That’s one. Two, the one that I’ve seen… Read More

Interview 11689 – Caption Index: 307

What greater place for kids, they’re getting to go out in the zoo during their time at the zoo, their morning or their afternoon. It’s like any rental facility that you do that you get people there for those extra things. I used to say Halloween, which zoos own, has… Read More

Interview 11689 – Caption Index: 302

How many people are going to the zoo?… Read More

Interview 11689 – Caption Index: 303

How much does it cost per animal?… Read More

Interview 11689 – Caption Index: 304

And all these benchmarking things that you can figure out. And I was always amazed at the attendance figures and our goal was to hit a hundred percent of our statistical metropolitan area, and we were constantly in the 90%. We went over a hundred percent a couple times. And… Read More

Interview 11689 – Caption Index: 300

First off, confidence in yourself ‘cos you won’t feel that for about five years. And I’ve told that to several people and they said yeah, at five years all of a sudden things started clicking. You know, I think it comes down to if people see your passion and if… Read More

Interview 11689 – Caption Index: 301

It’s not the big, big zoos, but the medium size to the mid upper medium. Marketing can make a hell of a difference. I used to do those benchmarking surveys every year, which I’d print and send to the zoo. And you know, you look at the saturation of your… Read More

Interview 11689 – Caption Index: 298

Any advice you’d give the neophyte zoo director about the importance of marketing zoos?… Read More

Interview 11689 – Caption Index: 299

What would you say are the most important aspects of marketing?… Read More

Interview 11689 – Caption Index: 295

Most people don’t even know who the AZA is. I mean, I think more do now. In certain communities it’s well known, but I’m hopeful that things like this show at the zoo that was done by the Conservation Society, that Discovery Channel said it was the highest rated new… Read More

Interview 11689 – Caption Index: 296

Now we’re saying get out to your zoo. It’s an outdoor experience. And we all did that when we got home from school when we were kids. Now they’re in front of their computers. You know, things continue to evolve. And I am very confident zoos will make the changes. Read More

Interview 11689 – Caption Index: 297

And most of ’em are only gonna be able to do it as zoos. Read More

Interview 11689 – Caption Index: 291

I think it’s this whole governance issue is dealing with the age old question, which has been asked for 30 years. Read More

Interview 11689 – Caption Index: 292

Are we an institutional membership or are we a membership organization?… Read More

Interview 11689 – Caption Index: 293

How does AZA compare with the AAZPA of 30 years ago?… Read More

Interview 11689 – Caption Index: 294

Oh, it was lightning difference in that you know, originally, I think it was originally conceived. They have a voice in Washington actually to a certain agree. I know pre ’71, my father did a tremendous amount of lobbying in Congress. AZA is a nonprofit and has to be very… Read More

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