Interview 15695 – Caption Index: 635
Why aren’t you spending that money at home?… Read More
Why aren’t you spending that money at home?… Read More
Do we have a responsibility to that and can we help them?… Read More
What’s your opinion about US zoos and aquariums?… Read More
Can they do things to help upgrade developing countries with their zoos, especially where zoos are not the profession but a job filled by people just looking to have work?… Read More
So, you can take those for what they’re worth. Sometimes we had good ones. Sometimes we had bad ones. We quit doing them because we weren’t sure that we were really getting valid information. Read More
Well, that’s like, duh, we should be doing that. And we learned their cultures. We learned when they would come to visit the zoo and we made things special for them. They would always come on Sunday afternoon after church, after they’ve had their lunch and the families would come… Read More
And we tried to make corrections. We got on the Hispanic radio stations. We got on the Hispanic newspaper and we concentrated. And so, zip code surveys, big help to us and exit surveys. Now, exit surveys, you can take ’em for what they want. If you’ve had a great… Read More
I think it’s done probably on fairly regularly today because there’s a lot more marketing people involved with the zoo business today. But those zip codes were very helpful to me, particularly in discussions. “Well, we don’t have that many people visiting the Oklahoma City Zoo.” “Oh, excuse me. Let… Read More
Now, zip code surveys evolved because when people first started taking zip code surveys, they thought okay, where are these people coming from that are visiting your zoo?… Read More
Well, if you took it just on the face value of a zip code, you’d say, “Well, looks like we’re getting this number of people from here, this people from there.” What we found out was 50% of the visitors to the Oklahoma City Zoo lived within 25 miles. Now,… Read More
We hired a firm and we did a survey and we got the impression, the zoo was well liked, very popular place. That wasn’t a problem. Yeah, there were concerns about some of the animal exhibits. There was concerns about a lot of different things but overall it gave us… Read More
And how do the people feel about this institution?… Read More
Hire yourself a good marketing person. I think… Yeah and that’s it. Hire yourself a good marketing person. Just like hire yourself a good PR person. There are some things, you can’t be a Jack of all trade but more likely a master of none. Marketing is a tough thing. Read More
And you’re much better having someone who does understand that, give them guidance and give guidance back. I was always glad that I had a marketing person ’cause I am not a marketer. And I don’t know many people with animal backgrounds that are good marketing people. That’s just not… Read More
What should I be thinking about?… Read More
How should I be thinking about approaching it?” And you tell me?… Read More
And I say, “Tell me something, what’s the importance of marketing my zoo?… Read More
I don’t know that there’s an answer for that. Teenagers, they’re an enigma. Then eventually they grow out of it, then they’re human again. If you’ve had teenage kids, you’ll understand that. I think teenagers have so much going on in their life. I don’t know that that zoos will… Read More
And the zoo is there, they might go to it once in a while, probably with their families, probably rarely on their own. And then they get through formal education if they do that and then as they get older and particularly if they get their own children, they’re gonna… Read More
How do zoos reach teenagers, a whole different group?… Read More