But guess what the term is, is sustainable consumption. Now, that’s the way the universe works. It’s also a human term. Your body has to be sustainable and your consumer, but if you don’t use it right, you’re short-term. (chuckles) It even relates to the baseball season when they were… Read More
So I started using that term. You will never get rid of the word conservation, but you got to start thinking about the law of the universe, which is sustainable consumption, and business and industry understand that. So that’s the term I use. Now, with that said, there’s a story… Read More
And he said, sir, I’d like to sell you some insurance, but first of all, why does that pig in your backyard have a wounded leg?… Read More
I started using it with him and you know what?… Read More
He was very comfortable with it, because it disarms business and industry. And I finally started calling, I talk a lot about it now, the way the universe works and the way they use the earth works, everything on this planet is a consumer from that big to an elephant. Read More
What the heck does sustainable development mean?… Read More
Okay?… Read More
But we’ve used words like the balance of nature and ecology and ecosystems, conservation. Some of those mean a lot to the public, some don’t necessarily mean much. So anyway, I said, we gotta come up with something else. So I started thinking about it. I came up with a… Read More
And if I use the word environment, he’s okay with the word of conservation, but you talk about environmentalism to you and he doesn’t like that at all. As most many businesses and industries don’t like the word environment, because it gets restricted. Environmentalism is restricted. So I came up… Read More
Can I tell a little bit of a joke about the difference between conservation and another term that should be used?… Read More
Okay. Well, I was on a freighter, a Russian icebreaker going up to the north pole. And there was an advertising person there, and I recognize the fact that in our day, you know, things haven’t changed a whole lot ’cause some of our communication terms are not strong enough… Read More
So what term can I use that’s more powerful than the word conservation?… Read More
Now, this was before the days that the ideas sustainability got popular. Read More
What really is conservation all about?… Read More
I’ll give you a good example. I gotta cut away from that for a second. Read More
Now, the fact is, conservation comes from the days of the, what do you call it?… Read More
When the soil was being blown away out of the Midwest. It was soil conservation that’s how it started during the big, you know– (indistinct) Pardon. The dust bowl. Yeah, the dust bowl. That’s where soil conservation came from. Sorry. (laughs) So I’ll say it again. Read More
The word conservation from the days of the dust bowl, when we were losing the soil, and we’ve hung on to that term and I’ll tell you why?… Read More
Bureaucratically, it’s safe. Nobody’s gonna be against you if you talk about conservation. But I don’t think it’s a communication term. It doesn’t tell the public, the person you’re talking to. Read More
He said, “Jim, just to remember, “the one thing you need to do is learn English, “vocab study and speech.” That’s the best advice I ever got, because I was not necessarily focused on speech, but I learned not just because he told me, but I learned through experience that… Read More