Interview 30880 – Caption Index: 476
How would you like to work at the zoo?… Read More
How would you like to work at the zoo?… Read More
Get paid for coming to the zoo. Okay. And so you, you keep building those relationships and you keep trying to pull those kids in and give them rich opportunities. And it’s not easy. Like I said, you’re not gonna draw every kid in. It’s just as simple. It’s just… Read More
What was one of the main things you wanted the families and their kids to feel about the zoo when they came there?… Read More
And there’s different levels of zoo crew volunteer, you know, before you know it, after you’re doing your fourth year being a zoo crew member, you get to go help clean up after the giraffe and go in into the giraffe habitat. That’s really pretty cool when you’re a 15-year-old… Read More
Then when you turn, turn 16, gee, we know you so well, how would you like to do guest services?… Read More
How do you think zoos can improve the connection with kids and teenagers to heighten their zeal, their awareness about the national natural world?… Read More
You’re never gonna connect ’em all. There are just some who don’t wanna be connected to the natural world. Okay. But there are some who are just craving to be connected with the natural world. And so you gotta just keep offering those up and keep trying to reach out… Read More
You were talking about teenagers and, and, and some trips and stuff. Read More
What were some of the most exciting or meaningful marketing ideas that you came up with that worked?… Read More
And, and, and, and front of mind. It’s all about front of mind. You know, it is easy to forget about. So yeah, marketing’s very, very important. But not, not compromising your principles. Okay. Not, not being sensational, not doing it wrong, but doing it right and getting the word… Read More
Oh, most exciting. I think when we had the billboards out that said, next year, N-E-C-K-S next year. And we have a giraff on it. I think that was like, come to the Lincoln Children’s Zoo next year. You know, I think that that was really, really popular boy, most… Read More
That you are an important asset, that you are a gem of the community, that you provide education, that you provide recreation, that you are economic development, that you’re providing all these resources to a community that you, you’re, you’re making your city more livable and more enjoyable. That is… Read More
Oh, you gotta market. You know, you, it’s, it’s really easy to say, we’re a zoo. Everybody’s gonna come see us. No, that’s not true. You, you, you know, in the term marketing, go, Ooh, that’s a bad word. We’re a zoo. We’re a scientific institution. We’re, we’re a conservation… Read More
Is there any advice you’d give to the Neophyte Zoo director about the importance of marketing the zoo?… Read More
You want an honest answer to that? One would hope. I think sadly, zoos and aquarium have failed in their education of the public over decades. I think if zoos and aquarium were more successful, controversial topics and issues would not be a reality in the political world. I think… Read More
And what do you feel are the most important aspects of marketing?… Read More
It’s education, it’s research it. Zoos are such a complex organization. It takes a while for politicals and boards to actually learn, my gosh, this is a complicated, fascinating asset in our community. Read More
Would you say education is doing a good job, particularly in boosting the image of zoos among the public in the face of anti zoo groups?… Read More
It’s all these things. Okay?… Read More
They have to see the insides and they have to learn, oh, animal rights, animal rights issues. These are very real issues that all zoo have to con. So you have to inform and educate. I don’t care if it’s your governing board of directors or the politicos. They need… Read More