Interview 9511 – Caption Index: 619
Did politics affect the zoo? Of course. Did we have to respond? Of course. Read More
Did politics affect the zoo? Of course. Did we have to respond? Of course. Read More
Is there anything different about that as a zoo?… Read More
Yes, indeed. Read More
Did you have to take efforts to avoid that or?… Read More
I’m afraid the waves coming over such an island would be high, but in fact, we have done so at least in my day. In no way, did the zoo ever declare on behalf of any particular politician. We tried to treat all as well as we could. Read More
Did politics ever start to affect the operation of the zoo?… Read More
It’s sometimes been said that a zoo should be a neutral island in a political sea, Did you try and keep the Bronx Zoo and the others neutral islands?… Read More
Should the zoo be a neutral island in a sea of polity?… Read More
What role did politicians play in the success of the zoo?… Read More
The politicians have been exceptionally important to zoo because the city has a long contributed to both its operating and capital budgets, sometimes very generously. Almost every year, the city seems to be in some sort of financial trouble. Then the politicians that care in particular for a particular institutions… Read More
Did the Bronx community embraced the zoo as their own?… Read More
But the Bronx community has been highly transitional and the, community that was there when I came was transitioning very rapidly, it was moving out entirely. It was a largely a big old, very zoo oriented Jewish community. And that has been largely replaced by immigrants coming in. On the… Read More
When I started paid advertising Laurance Rockefeller, who was chairman of the board at that time said, “What? We have to pay advertising to get people to the zoo?… Read More
That’s no good.” It took me a while to convince him, it had never been necessary before. But what had happened is that there were so many competing opportunities for people, it had become necessary. Read More
Were you as involved in the marketing?… Read More
Yes, I was. And I’ll tell you an interesting story in that regard, I started the marketing at the Bronx Zoo. There was no advertising program at all when I came. Read More
Is there a really super-duper imaginative program?… Read More
Probably know more than anybody else’s. People are running pretty close to the bone. It costs money to advertise, this is the time of little money I suspect they would be very receptive to new ideas. When you were director, you talked about, you had day to day involvement, you… Read More
Did you have a marketing strategy where you just hoping by word of mouth that they would come. Shortly after the Bronx Zoo was founded, William White Niles, who was secretary of the Zoological Society, came up with the idea of a parkway, that parkway became the Bronx River Parkway. Read More
It advertises vigorously on television, on the radio, puts out ads, goes to organizations and so on. And I think it probably does as much as any of the institutions in the New York area do with a constant program of publicity. For example, just a few days ago, the… Read More