And it’s always gonna be different. Not everyone has the same need. Lincoln Park probably has a different need than Brookfield. But that’s got a question that AZA should be asking its members. Yes. I think AZA ought to be asking them. Elephants seem– Let me also add one more… Read More
Maybe it’s different now, but I doubt it. Read More
What issues if you were on the board and were the chair and could make your thoughts known, would you want them to be addressing now?… Read More
Well, I think they have to reach out more to every zoo and ask them the question that I often did when I was on the board in the old days, too. Read More
What do you need from us as an association?… Read More
What do you need from us?… Read More
Jumping back a little at the national level, as opposed to local, what concerns or what issues would you like, if you were on the board, AZA to be addressing now?… Read More
On the national level?… Read More
Yeah. I mean the national organization. Oh, the national organization. Yeah. Read More
What do you want them to feel about the zoo when they get there or when they leave?… Read More
What were you trying to accomplish?… Read More
Well, Steve McCusker has a saying, and I think it’s great. Whenever anything goes out, a printed item goes out to a zoo member or whatever, it says, visit your San Antonio Zoo. That’s their zoo. And that’s what I’ve said all along today. And you have to assess the… Read More
The San Antonio Zoo has had guide books. Like most zoos, they just kind of fizzled out over a couple of generations. I think that they’re a pictorial history and I wish that they still had them. San Antonio had, I put out with the help of one of my… Read More
Do you have any advice for the neophyte zoo director about the importance of marketing zoos and what are the most important aspects do you think of marketing your zoo?… Read More
Well, marketing of a zoo, you know, you can do it in so many different ways. You can think in terms of marketers who are expert at that. And that’s all they do. They get on the phone and they call and they do all these things to sell a… Read More
Get around the community and let people know who you are. We know that certain audience has come to the zoo with the children or the kids. Read More
People listened to them, but some of the kids would put the key in, turn it on and run to the next box and turn it on. They weren’t listening to the thing. Now we have more sophisticated ways of doing audio tours. I just recently went through the Biltmore… Read More
Did the San Antonio Zoo have a guidebook?… Read More
Do they have a place in the zoo?… Read More
I think they do. They’re better now than they were several years back. Read More