Interview 12600 – Caption Index: 703
What did you find was the most important or the best form of advertising for the zoo when you were zoo director?… Read More
What did you find was the most important or the best form of advertising for the zoo when you were zoo director?… Read More
Well, it’s just like, I guess they asked Philip Wrigley, that why does he do so much advertising about his gum?… Read More
And he said, “Advertising is the engine in the locomotive. Take the engine out, and the locomotive stops.” See, that’s what advertising is really. Read More
Any areas in these, the direction of these?… Read More
Well, I think that they basically do all of the things. Some do it better than others, you know, I guess. But I think every, I think pretty much they do all that. They do all of those things. You talked about, sometimes the zoo is not necessarily in the… Read More
Is there any advice to the neophyte zoo director that you would give about the importance of marketing a zoo?… Read More
Is it important, that visitor connection?… Read More
Well it is, I think it is. And I think that they, the closer that they can get to the animals, I think that the greater the connection will be. And that’s what I think Will work great, you know, will work very good, should work very good, is get… Read More
Are there areas in zoo education as it relates in conservation or education or the research that you think zoos should be trying to do?… Read More
Well, anti-zoo, education, I’m educating them about the zoo and stuff?… Read More
I would say yes, because I think that there were a lot of times when some of these animal rights groups would act up and it wouldn’t, they would sometimes, sometime they’d be out in front of the zoo, picketing the zoo. I never saw anybody that would turn away,… Read More
In zoos, is there anything that could make the visitor connection more meaningful for zoos?… Read More
Can you build a zoo that’s airtight insulation against interference, external politics, or otherwise, and is there a way to prevent that?… Read More
I doubt it. (laughing) I doubt it very much. Read More
While you were a zoo director, did education do any good, particularly in boosting the image of the zoo among the public, in the face of the anti-zoo forces we’ve talked about?… Read More
Yes, but I think probably, but you would certainly, you certainly want community. I think it’s real important to have your community support, as local as it can get. I really, you know, when I was the director here in San Francisco, I went around and gave talks constantly to… Read More
And I always went, you know?… Read More
I mean, I never, if I had a chance to go, I would always go. ‘Cause I think it’s important to do that. Read More
I don’t know. I mean, honestly, you know they, I really can’t say. I really don’t have an opinion that way, I don’t. Read More
How important is the community support?… Read More