Interview 12600 – Caption Index: 707
Should zoos take up the cause of a specific type of animal in the wild?… Read More
Should zoos take up the cause of a specific type of animal in the wild?… Read More
Does that, is that a positive, or does it matter?… Read More
Well, a lot of people still read newspapers, at least then they read them, now I’m not so sure, but they read newspapers. And I think that the advertisements in newspapers are very good, do a good job getting the word out. People still read newspapers, still look at them… Read More
If you had experience with the zoo unions or unions in the zoos, is there any advice you’d give on how you should be dealing with unionized keepers?… Read More
And people don’t not advertise because it brings more people in, right?… Read More
I mean, they advertise for a reason, because it works. You have to keep your name in front of the public. Read More
What did you find was the most important or the best form of advertising for the zoo when you were zoo director?… Read More
Well, it’s just like, I guess they asked Philip Wrigley, that why does he do so much advertising about his gum?… Read More
And he said, “Advertising is the engine in the locomotive. Take the engine out, and the locomotive stops.” See, that’s what advertising is really. Read More
Any areas in these, the direction of these?… Read More
Well, I think that they basically do all of the things. Some do it better than others, you know, I guess. But I think every, I think pretty much they do all that. They do all of those things. You talked about, sometimes the zoo is not necessarily in the… Read More
Is there any advice to the neophyte zoo director that you would give about the importance of marketing a zoo?… Read More
Is it important, that visitor connection?… Read More
Well it is, I think it is. And I think that they, the closer that they can get to the animals, I think that the greater the connection will be. And that’s what I think Will work great, you know, will work very good, should work very good, is get… Read More
Are there areas in zoo education as it relates in conservation or education or the research that you think zoos should be trying to do?… Read More
Well, anti-zoo, education, I’m educating them about the zoo and stuff?… Read More
I would say yes, because I think that there were a lot of times when some of these animal rights groups would act up and it wouldn’t, they would sometimes, sometime they’d be out in front of the zoo, picketing the zoo. I never saw anybody that would turn away,… Read More
In zoos, is there anything that could make the visitor connection more meaningful for zoos?… Read More
Can you build a zoo that’s airtight insulation against interference, external politics, or otherwise, and is there a way to prevent that?… Read More
I doubt it. (laughing) I doubt it very much. Read More