And clearly the biggest bang for any zoo’s buck is to target the family market. Without a doubt, any zoo, I don’t care which one you go to, the family market is the most important thing. And that age group is really from 25 to 40, or beyond with the… Read More
So we always looked at it from a perspective of, where’s the biggest bang for our buck?… Read More
We started the kids out at 12 and had them, in the summer, one day a week in the summer, they would come to the zoo, they would have an experience, all day long working at the zoo. They’d work at the zoo, work long, right beside the keeper in… Read More
How difficult do you think it is, and what should be done to interest teenagers in the zoo?… Read More
Hardest market. Hardest market to get in the zoo, interested in the zoo, because they’re into video games, they’re into all of the different things they can do on their computer. They’re interested in boys or girls, so it’s hard to get them involved. So you have to specifically target… Read More
National Geographic’s great, but the closer you can get them to an animal, the more interested and excited they’ll be. Read More
And if you excite their kids, if you get the kids are excited about animals, then you’ve got your future wildlife conservationists coming up, right?… Read More
People are gonna care about animals and be involved in animals, even if they have a career in finance. They’re going to find a way to be involved in animals and be interested in animals, if you can set that stage early on. But visitor amenities put ’em in the… Read More
Not nowadays, I don’t think so. Back, as I said, back in the days when I first started, it was all about the animals, and the public was an afterthought. And it became so important as we looked at trying to market, do PR, get people back into the zoos,… Read More
You mean zoo people?… Read More
Every time I did accreditation inspections, I’d have a hot dog at the snack bar. Just wander off, get a hot dog at the snack bar and see what quality it was. Because when I first started at Pittsburgh, our hot dogs, in the center, were green. They were not… Read More
How important are amenities at a zoo?… Read More
Do you think people think of them enough?… Read More
Well, where’s that merit in that?… Read More
So you had to kind of be very creative about ways to motivate and get people excited, until we were successful in privatizing the zoo, which we did in ’93, ’94. Well, you talked about the trying to get to the public. Read More
So I got on all the talk shows, I got on all, yeah, we tried to get the zoo out there every possible way we could think of. And so we wanted to, I would be on every talk show, every, we had a nighttime zoo program that we did… Read More
So we could have a great year, we could make a bunch of money, we could actually have a surplus. And it went into the general fund. And I’d sit before city council and beg for another keeper position, and they’d say no. And I’m like, but wait a minute. Read More
I’m trying to feed the animals. And so it was a real struggle to try to motivate employees. When you can’t, they’re unionized, so you can’t give ’em a raise, can’t give ’em a bonus. If you do give ’em a bonus, you gotta give everybody a bonus. Read More
And he’s like, well he’s old, blah blah, blah. I’m like, there is nothing in the union rules that says he can take a nap at two o’clock in the afternoon. And he’s like, well he swears he got all his work done. I’m like, I don’t care. I’m paying… Read More
I mean, I can talk, right?… Read More