Oh, you gotta market. You know, you, it’s, it’s really easy to say, we’re a zoo. Everybody’s gonna come see us. No, that’s not true. You, you, you know, in the term marketing, go, Ooh, that’s a bad word. We’re a zoo. We’re a scientific institution. We’re, we’re a conservation… Read More
That you are an important asset, that you are a gem of the community, that you provide education, that you provide recreation, that you are economic development, that you’re providing all these resources to a community that you, you’re, you’re making your city more livable and more enjoyable. That is… Read More
And what do you feel are the most important aspects of marketing?… Read More
Is there any advice you’d give to the Neophyte Zoo director about the importance of marketing the zoo?… Read More
You want an honest answer to that? One would hope. I think sadly, zoos and aquarium have failed in their education of the public over decades. I think if zoos and aquarium were more successful, controversial topics and issues would not be a reality in the political world. I think… Read More
It’s education, it’s research it. Zoos are such a complex organization. It takes a while for politicals and boards to actually learn, my gosh, this is a complicated, fascinating asset in our community. Read More
Would you say education is doing a good job, particularly in boosting the image of zoos among the public in the face of anti zoo groups?… Read More
It’s all these things. Okay?… Read More
Because the governing board is just like politicos. They have to understand the complexity of a zoo. You know, when you’re on a board of directors for the Humane Society or you know, spousal abuse or you know, those kinds of things, you’re, you’re looking more at, you know, at… Read More
They have to see the insides and they have to learn, oh, animal rights, animal rights issues. These are very real issues that all zoo have to con. So you have to inform and educate. I don’t care if it’s your governing board of directors or the politicos. They need… Read More
Oh, absolutely. You know, thinking Children’s Zoo is even a private zoo. We sit on city park land, but we have a 50 year lease with the city park. Okay. With, with the city. And there are details in there regarding the relationship. Okay. It, but a politician is like,… Read More
You know, so, oh, oh, we can close that street off. Okay. But that’s where the zoo parking lot is, those, those kinds of things, you know, staying connected with the politicos of your community and your state and, and it is, it is vital. I mean, it has grown… Read More
Zoos need to be involved with animal welfare. Animal welfare is a very broad def defining animal welfare is complicated. Okay. But I think zoos should have always been committed to animal welfare. Doing what is right for the, for the animals in your care is animal welfare. Okay. I… Read More
But when I, when a zoo is told, you have to worry about enriching and the animal welfare of your worms or your crickets, you know, that you’re feeding to other animals, I think that’s going a little bit overboard. You know, you get mealworms in once a week, you… Read More
Do you feel in, in Zeus today, is there a way that people need to deal with elected officials and municipal bureaucracies in order to manage their zoo?… Read More
What do you feel about Susan Aquariums having the need to be more involved with animal welfare?… Read More
Well, I think animal welfare is a complicated term. Okay. I think animal, I’m sorry. Let’s, let’s just pause that again. You just put that right in front of the lens. Oh, well, Well, that’s a bad location. Sure. What do you think? Yeah. Okay. Cool. Okay. Could we start… Read More
Is the conservation issue so big that’s unreasonable request to ask of zoos?… Read More
No, I don’t, I don’t think it’s an unreasonable thing to ask zoos to do conservation work. I, I, I don’t think it’s unreasonable. I, I think it’s unreasonable if somebody does a specific, well, x percentage needs to be committed. I think that’s an outsider telling you how to… Read More
You can do that. So, but don’t be an outside place and tell me that I’ve gotta make a 10% commitment of my budget for conservation. I can make my conservation work. It’s just make a commitment. Read More