So typically, I think it’s Gen Xers don’t like zoos unless you’re into rescue rehab and until they have children. And then all of a sudden you go way high on the list again because they can take the kids out to the zoo to visit. Read More
How could zoos improve their connection with kids and teenagers to height their zeal, their awareness about the natural world?… Read More
Yeah, people don’t know you’re here. You’ve been here for a long time. People don’t know you’re here, that’s a marketing issue. I hear you talk about, again, different groups of people. Read More
That is a tough group. Read More
I mean, we had one of our new trustees years ago say, you know what?… Read More
You are the best-kept secret in Tampa. And that was an eye-opener. Read More
It’s like, really?… Read More
I mean by God you don’t have a website you might as well close down. And that’s where you can catch people quickest and get ’em more engaged in you. And then all the other media and marketing stuff only supports that. At one time, it wasn’t that way. Read More
It’s like website, what you talking about website?… Read More
Now, website’s the driving, in my estimation, is the driving force in marketing. So be careful where you’re spending your marketing dollars because they’re expensive and valuable and maybe some traditional marketing platforms you don’t need to pay attention to, ’cause you’re not getting much out of it. So yeah,… Read More
How are you gonna get ’em to walk through your gate?… Read More
You gotta market. You gotta let people know you’re out there at every interval. You’ve gotta have activities in the zoo to encourage people to come out and have a good time. It could be a party, you know, beer fest, whatever it is. All those extremely popular gets people… Read More
It has to dovetail in nicely to the zoo with the educational messages, and so on, and so forth. It’s all hat in hand as far as I’m concerned. And for the neophyte director, he, she needs to pay attention to that. Now, there’s a certain, I don’t know what… Read More
Absolutely. Marketing is essential. You gotta compete with everybody else that’s out there. And depending on your market, it can be a challenge. You know, in central Florida, you’ve got big theme parks, you got zoos, you got nature, you got all this. Read More
Any advice that you’d give the neophyte zoo director about the importance of marketing zoos and what do you consider are the most important aspects of marketing?… Read More
Zoo, be in the middle of that in the community. Be the go-to institution, educate the people as to why this might be happening. You can still have your university biologist in there. You can have your state game officer in there. But zoo, you need to be in the… Read More
The zoo could play a little role there and explain why it’s important or maybe dispel some myths about what happens in recycling. Don’t leave it to the media. Be an integral part of that and explain it. So in Florida, alligator interactions with people usually ends up in the… Read More
What’s going on here?… Read More
Well, you know what?… Read More
Why do I need to recycle?… Read More