Now, website’s the driving, in my estimation, is the driving force in marketing. So be careful where you’re spending your marketing dollars because they’re expensive and valuable and maybe some traditional marketing platforms you don’t need to pay attention to, ’cause you’re not getting much out of it. So yeah,… Read More
It’s like website, what you talking about website?… Read More
You gotta market. You gotta let people know you’re out there at every interval. You’ve gotta have activities in the zoo to encourage people to come out and have a good time. It could be a party, you know, beer fest, whatever it is. All those extremely popular gets people… Read More
How are you gonna get ’em to walk through your gate?… Read More
It has to dovetail in nicely to the zoo with the educational messages, and so on, and so forth. It’s all hat in hand as far as I’m concerned. And for the neophyte director, he, she needs to pay attention to that. Now, there’s a certain, I don’t know what… Read More
Any advice that you’d give the neophyte zoo director about the importance of marketing zoos and what do you consider are the most important aspects of marketing?… Read More
Zoo, be in the middle of that in the community. Be the go-to institution, educate the people as to why this might be happening. You can still have your university biologist in there. You can have your state game officer in there. But zoo, you need to be in the… Read More
Absolutely. Marketing is essential. You gotta compete with everybody else that’s out there. And depending on your market, it can be a challenge. You know, in central Florida, you’ve got big theme parks, you got zoos, you got nature, you got all this. Read More
What’s going on here?… Read More
The zoo could play a little role there and explain why it’s important or maybe dispel some myths about what happens in recycling. Don’t leave it to the media. Be an integral part of that and explain it. So in Florida, alligator interactions with people usually ends up in the… Read More
Does my recycle bin make any difference when I put it out on the curb?… Read More
Well, you know what?… Read More
Why do I need to recycle?… Read More
Absolutely. Yeah. Yeah. That to me has ramped up not only the way they deliver messages now through many mediums, but zoo education needs to be in the center of that wheel making sure that all those educational points are being hit on. Whether it be through interactions from people… Read More
Should zoo education have a role as it relates to conservation?… Read More
Leave those for special workshop situations. But the general public, they need validation. Read More
You know what?… Read More
Animals do die in a zoo and you gotta talk about that. You don’t have to talk about everything that dies, but you gotta talk about significant cases when they died, what happened, what your pathologist did, what your veterinarian did. Explain the passion that goes into taking care of… Read More
This is another part about education. Read More
But you take that person and bring ’em behind-the-scenes and show ’em something up close or give ’em an opportunity to see how an animal’s managed, it’s off the charts. They’re absolutely, I think you’ve got ’em for life at that point. If you can get ’em into that experience,… Read More