Actually, in our desert, the evenings in which anybody would ever want to come to the park time of day is just as hot as the day because the day just gets hotter and it doesn’t cool off. Sometimes it never cools off, but it doesn’t cool off out there… Read More
So, you do evening programs- But not very many because it just wasn’t well received and it was still too hot. Now they do some, but we do camp outs at the zoo program. Just like, I saw some of our colleagues doing these camp in the zoo things and… Read More
For families, children?… Read More
Is the government program still in operation?… Read More
No, no. They backed out of it many years ago and they actually, another organization was built down there that, called the Desert Big Horn Society and they built their own facilities for research purposes down the road. And at that point, our herd became an exhibit herd for fish… Read More
Did you think about doing evening programs or was it more conducive?… Read More
Yeah. Read More
How successful was that program?… Read More
Well, we raised, they got us initially a ram and three yews and like all good hoofstock, you put them together and you give ’em halfway reasonable food and containment and they’re gonna make little hoofstock. And so, every year we had big horn babies and most of those survived,… Read More
So, I would wind up on TV, but not in a big activist role because my board didn’t want us to be an activist organization. So, I painted us as a place where everybody could come and learn about the desert that the developers could come and learn if they… Read More
You were well received by the press?… Read More
Yes. Yeah, they liked us. There wasn’t much talk about out in the desert in those days. So yeah, we had a baby big horn born. That was good for quite a bit, or kids coming to the park or whatever. I mean, you mentioned the baby big horn being… Read More
That was part of that government program?… Read More
Did you have a marketing strategy?… Read More
You indicated trying to reach everybody. Marketing strategy was Karen on the grip and grin run every day. For years it seemed like I was in every rotary club and lion’s club and then, because we didn’t have much staff. For the first two years it was just me. And… Read More
Those people didn’t have anybody under them. I mean, we had a staff of four or five people and we were already six years old because we just worked long hours. So, things like marketing, I did all the accounting. I’ll do all the bookkeeping. I finally had a secretary,… Read More
There was a lot of arguments about destroying the desert ’cause most people didn’t see anything out there that they were gonna destroy when they cleared it ’cause there was nothing on it, right?… Read More
No, no, of course not. But the university helped a little bit because they had a university researcher that was getting his PhD in big horn ecology. So, the university helped with some fence. Basically we just fenced off a big piece of the hillside. So, all we had to… Read More
You talked about trying to reach various audiences. Read More
What was your marketing?… Read More