Interview 4973 – Caption Index: 290
Any advice for the neophyte zoo director about the importance of marketing zoos?… Read More
Any advice for the neophyte zoo director about the importance of marketing zoos?… Read More
What’s the most important aspect of marketing?… Read More
Well, in marketing a zoo, we were one of the first zoological parks to develop a marketing program. And our first full-time marketing director is Ted Beattie who’s now the director of the Shedd Aquarium. And the reason for that is when we began to evaluate our, we were having… Read More
Your opinion on their importance in today’s zoo world, if anything?… Read More
Well, I’ve been a strong proponent of material going out of the zoo, written material going out of the zoo. I think it keeps the zoo’s name in the community. I’m a strong advocate of guidebooks. I think if a person buys a guidebook, he takes that home, and that’s… Read More
It would be difficult for me to evaluate the question like that or a subject like that. Read More
I’ve even done that with reptiles, where people were horrified of snakes, and eventually, when you ease them into it and eventually get them to hold or touch a snake, it turns them around, and that’s the way you develop a strong interest in animals, and obviously that’s what we’re… Read More
Is the zoo or zoos doing a good enough job to educate people, to boost the image of zoos against sometimes what is an anti-zoo agenda?… Read More
Can they do more?… Read More
There our issues with the anti-zoo groups that I don’t think you will ever pacify or get people to agree with you on. I mean, they’re just dead set- There are certain hardcore groups that you’re gonna have a difficult time turning around. But I think we in the zoo… Read More
And again, in Los Angeles, we had the same thing. We had high city officials that were very good friends of the zoo. I remember Ron Deaton, he was a very high in the city administration. He was a tremendous friend of the zoo and came out to the zoo… Read More
What would you say can be done to make the visitor connection programs with things more meaningful for the visitors?… Read More
In the Cincinnati Zoo and also, I found this true in Los Angeles as well, the Cincinnati Zoo have some marvelous programs that are community programs that bring people into the zoo for various different events. I mean, we have a speakers program. We have educational programs. We have senior… Read More
No, it shouldn’t, absolutely not. You should face the community. If you’re doing wrong, the zoo should know about it, and the community will let you know. No, I don’t think we should isolate ourselves. I think having that checks and balances is perfect. If you’re not performing your duties… Read More
What’s the most effective way to develop and manage a zoo today dealing with these kinds of entities?… Read More
I think Edward Wilson said it best when they asked Ed Wilson at a lecture at the Cincinnati Zoo, how we can deal with environmental problems, and his answer was educate, educate, educate. And I think that’s what you have to do with politicians. You have to bring politicians into… Read More
You know, in terms of community support, the importance of community support, when I started in the zoo in Cincinnati, I didn’t realize the importance of it. I mean, coming new into the organization, I had enough internal things to correct and to adjust and to get working properly. However,… Read More
Do you think a zoo or an aquarium in any way can build insulation against these external political issues or not?… Read More
Money, money, money. The difficulties of running a zoo obviously haven’t changed much. Dollars are really- You’re competing in many ways with other non-profit institutions for the recreational dollar, so you’ve got to put your best foot forward and keep the people coming through the gate and make them want… Read More
What issues would you like to see zoos in general address in the future?… Read More