One of the great advantages of the zoo’s position in human population centers, in big cities and most sues are in big cities is its ability to use the media in ways that you just can’t if you’re out in the country. So anytime we could find a way to make a connection that might interest the media and get them to come in or to tie a story with our work in the wild, with our work in the zoo, we did that and I think zoos every place are trying to do that nowadays. Talk about communicating.
