You wanted them to see what was new. You wanted them to see things that were relevant to something was happening in nature, conservation problem. Sometimes you’ll use the zoo, we’ve often used the new Congo Gorilla Exhibit to bring in a group of reporters to discuss a major problem and a new program the society is tempting to establish, to promote conservation. The last one I did while I was still there, it was with Mike Fay. Mike Fay is well known and he’s a WCS biologist and he was working on the problem with the poaching of elephants and the problems with gorillas. And Mike and I went in there and we’re sitting, there were all sorts of pictures of the two of us discussing this problem at the new gorilla exhibit and it got a big crowd of reporters.
