Well, the useful ways, you make stories available to them, you will alert them to news events and they respond. Particular reporters may take a special interest. When I think of the reporter Marie Schumacher, who came to the zoo back in the 1950s, when Jim Oliver was director and Marlin Perkins was visiting, (William clears throat) he was a person who was constantly interested in the zoo, and we didn’t have to call him, he called us. There are reporters like that today, I’m sure though I’m no longer active there and I don’t know who they are, but there always were. When I was at the St. Louis Zoo, there was a marvelous reporter constantly coming for stories. And she sometimes got me in a very embarrassing trouble.