I think some are, and others are doing it in different ways. For example, several zoos are doing something I tried years ago and failed, and some zoos are adding a conservation fee to their admission fee. And I think that’s a particularly fruitful program. If you had a $10 admission fee, adding at least a dollar for conservation is a good way to go. I would guess that within the next four or five years, most major zoos will have such a thing or some other more imaginative effort like the one in the Boise Zoo where the Boise Zoo says right from the get go, The purpose of this zoo is to raise support for the conservation of these animals in nature.
