And I think that that is what I just said is part of that. The other part is to talk about global consumption. For example, something that we in this country probably don’t pay too much attention to, but bluefin tuna is another big problem. I mean, this stuff is caught in this country, on the East Coast and in the Mediterranean, flash-frozen, shipped to Japan by air, and we’re wiping out stocks of bluefin tuna. They can’t keep taking them. I think that’s the sort of thing we have to educate the public about. You talked about different things.