And I found that I got so much done that I would not have done if it were an eight to five kind of job. I would go out after I’d close up my office and just walk through the zoo. And because the zoo stayed open much later, I was able to sit on a bench and listen to conversations. I’d walk along and maybe get into a conversation with families to see what they felt like a new exhibit or whatever. And I did a lot of thoughtful planning during those hours that I spent in the zoo. And by the time I got to sit down with the architects, I knew what I wanted and all they had to do was put it on paper. So you were kind of doing market research before it’s time. Yes, that’s market research.