I think we… Hey, listen, everything is in an evolutionary process of awareness. Zoological parks have come from collections of animals of strange animals to now very, very attractive exhibits with animals out of the wild that have been brought so people can see them. But now there’s another step in the future. Zoological parks can become the communicators to the public, through the media, through what they talk about at the zoological parks. And they have to realize that they can be the key to communication, because so many people come to zoological parks. But they have to have the right message.