And I’ve forgotten his name. But when he looked back at the earth for the first time, he recognized that this planet is extremely fragile and we gotta be careful how we treat it. People still don’t understand that. So that’s one of the missions of a zoological park is to talk about how this earth works. That’s they have the opt… They could be the leaders, the zoological parks could be the leading communication organization in informing the public about the challenges of the 21st century when it comes to communication and messages. That’s number one. Television, we’ve got to learn to use.