Now, if we’re gonna communicate, we have to train people to learn how, as I was saying, learn how to use television, use the media and how to communicate the right messages without annoying people. You can’t come out and say, the world’s gonna end, global warming is gonna raise the ocean up six feet and kill us all. You can’t go around just talking about that. You have to know how to communicate. Now, there is one thing that’s being left out also. And I think the reason for this is, it’s an important communication concept. You don’t necessarily get jobs in this, but here’s the thing that really counts. And I wanna focus on that a little bit real quickly.