And that was a hands-off management procedure where elephants are managed without using bull hooks or without using any discipline mentors of any kind but using rewards system to transfer from area to area. Most zoos are practicing there. There are still some that have a hands-on restraint policy, but I think most zoos are getting away from it as you try to get into a breeding program with herds of elephant. You manage the elephants in a lot different ways than you would say, in a circus environment. Some personal reflections. You hosted a conference that occurred during 9/11. Right.