It was called Modern Aquarium & Bird Shop and I featured ’bout 200 varieties of tropical fish, canaries, parakeets. Ultimately I added parakeets, parrots and even a few monkeys once in a while. But I had a collection of snakes in the backroom. And I had so many people going in the backroom to see the snakes, I decided to put ’em out on display. And then people started buying snakes. And so I ran an ad in the Post-Dispatch, St. Louis Post-Dispatch. “Snakes: buy, sell and trade.” And that brought people in from hundreds of miles to see my pet shop and of course to buy snakes. So my snakes start really bringin’ attention to my pet shop and givin’ me a certain amount of notoriety.