We had some inexpensive things, but we went upscale because the philosophy was grandma and grandpa will buy something nice for the grandchildren and so we oughta have something nice. You have the nickel-and-dime things for those people that can’t afford anything else because we’re a free zoo. The poor parts of town are part of our audience. We have to have something for them too. The volume that both our food and gift shops went up fantastic, grade up. We upgraded greatly. The volume went up. And quite honestly, my image with my commission went up too because the improvement with the zoo.
