I got a budget. I used Jerry Ward as a consultant. We interviewed people. We brought in a woman who had been a chief merchandiser for one of the St. Louis department stores, put her in charge of merchandise and gift shops. We hired a food service manager who’s trained in food service. And then we got a financing budget to build new refreshment stands. We built a central refreshment stand and we improved the quality of the food and we built separate gift shops. And we put in apparel and fine, nice plush animals, much better quality.
