Would you mind helping me with the fish?” So I started buying fish. At that time, there was a big seafood company in St. Louis. We were buying our frozen fish every week. I forgotten. 10,000-pound lots of feed. We had a walrus, sea lions, all the penguins. Well I found out I could ship fish in from the east coast to west coast for probably 20% of what we were paying and ship it into cold storage. So I started buying fish by the truckload. 40,000 pounds, put it in cold storage, then we’d go down and get it as we need it.