You know that, boy, that’s a strong message that stays with you. The animal extremists are good at that and they, they get that impression off. And we’ve not been able to counter it because, well, we’re too diverse. Ours isn’t the same. Our problem is this or our problem is that. And it’s like, no, you got one problem, public perception. How do you change it? Let’s get one major message. And I, I’ll tell you one organization that’s done it that unfortunately a ZA has not fully embraced, and that’s American Humane. I’m on their scientific advisory council.
