Marketing is important, but I think some zoos exaggerate this. Frankfurt Zoo, for example, as a city zoo, has had a very small budget. And I can’t remember how much money I have had, maybe 30,000 or at the most 100,000 Euro per year. So it’s nothing compared to many other institutions. And therefore, I rather did marketing through the media in the way that I invited the media, usually every two weeks, to show something. And the media need animal stories because the readers of newspaper and viewers of TV station, they want to see animals. And so it’s a symbiosis between the media and the zoo. It’s free of charge, marketing, and if you do it intelligent, I think you’ll get almost the same backup as with very expensive other marketing measures.
