Before I became director in Frankfurt, I was usually once or twice a year in Frankfurt. We have had a lot of meetings in Frankfurt and I have had friends in Frankfurt, visiting them and so on. So I thought moving from Zurich to Frankfurt is just like moving within Switzerland. But I soon discovered that it’s quite a cultural difference. For example, it lasted two years until we got a private invitation from a non-Swiss person that we didn’t know before. Or another point that very soon came to my mind, in Swiss and German zoos, it was a rule to have large posters for marketing. And Swiss graphics is very famous, very high standard. And I soon was presented a few examples for new posters for Frankfurt Zoo.
