You have to have a good product if you’re gonna market your zoo. You don’t, don’t, don’t say things that are a nice to have. If you’re not doing it before you do the marketing, make sure you got the substance behind the image. If you don’t have the substance behind the image, you’re gonna get in trouble with marketing and marketing nowadays is all this digital stuff. And, and, and, and all, they have all these terms that I don’t, I don’t even know the definitions, but organic marketing is very important. And organic is that, you know, they just, that you, you’re not, they didn’t, you didn’t reach them by some kind of, you know, gimmick or something, or, or, or discount. But that, but that they heard word of mouth that, Hey, that, that place Longneck manner was incredible. You gotta go there. We get that all the time.
