You know, you gotta be innovative. So I, I think that’s the ch the challenge, the, the what I see, I see that, I see the, the, the benefit is that people are seeing the results of long-term thinking. The the triple bottom line approach, which is a, is a, is a book and a term where it’s not just, you know, it, it, it’s not just about money and it it’s also about social responsibility. It’s not just about the profit line, but social responsibility is another, you know, euphemism for conservation or caring or doing, doing something good besides, you know, making, making that, you know, making your, your organization richer every year and your share and your shareholders.
