So now they care about the animal, then you go to their head and then you can educate them. And then you can say, well, you know, these guys are doing okay, but they could use help in the wild. And we have organizations that we can help. And then you go to their hand and that and, you know, whether, whether it’s to help actively or, or money. So that’s my three H philosophy. Everybody has a different way of interpreting it. But definitely you gotta get people to care first.