Boy, well, when I was 55 years ago when I was ranger rick and a safari park, I I, I didn’t even look at the visitors very much. You know, they, they were there just to, you know, they were just checking the boxes and driving through and taking pictures and it was much more of a recreational experience. The audiences today are much more savvy. They’re, they’re much more demanding. You, you’re competing with a lot of other things. Virtual reality type stuff, computer generated stuff. People can stay in their, they can put these goggles on now and feel the breath of an animal. They can do stuff that even, we don’t, we can’t even do it at zoos.