Optimal cons connected to, to the wild conservation. I think that to me, animal rights is there because zoos dropped the ball. We didn’t deliver on our promise. Our promise is to take good care of animals and we weren’t doing that. And behind the scenes, you know, we have the behind the scenes zoos should, should be totally transparent and everything they do. And if they can be transparent and the visitor can see everything, they’re not gonna have a problem with animal rights. And you, you, you talked that, You got me fired up on that one.
