It’s, it’s a tremendous tool because most of our marketing now, it’s much cheaper to market now because, you know, we, you, you, you put something on a a, a YouTube video. One of our, one of our hospitality people, she, we used to pay her to do all our videos and commercials and like website stuff. And now she’s doing it full time for us and capturing a lot of stuff is mostly the keepers talking about their animals and, and we make it fun and sometimes just entertaining for holidays. I think it, I think you’re, and when you type in giraffes overnight experience, we’re number one in search engine optimization in, in the country. So, and that, and you just have to keep on that. You have to right, have the right people. But I, I learned a lot of that. Right now we have, we, we put a lot of money into the marketing budget and, and we have an outside firm that analyzes the data because there’s, you, you, you get a lot of data, but you gotta analyze it the right way in terms of where our visits are coming from.
