The timing was, the timing was right at the point where IMAX, where IMAX theaters were really at their peak in their cusp. And, you know, they, they were really, really, really generating a lot of, a lot of income and a lot of excitement. Actually, you know, we put it in right at the top and it steadily went down the hill, you know, and until this last year, when we actually made the price of the IMAX. It tapered off because a number of zoos that had IMAXs took them out. We’ve made IMAX now a part of the zoo admission, a part of the members, not the zoo admission, but a part of the membership, and actually cut the price of the IMAX for regular admission in half. And so we’ve got a full box most of the time now. So it’s hugely popular. And the fact that if you had a zoo membership, you automatically can come to the IMAX as many times as you want.
