And that’s why zoos that have got regular bits on, you know, on a TV show or on TV shows and/or, and/or a good reporter that, you know, is that once a week, you can, you can get it in the newspaper, you know, that’s. Well, and of course the other thing that I believe in really strongly, which a lot of people don’t, but it’s, if you’re going to spend money on marketing, the most effective money you can spend as billboards, all those big ugly signs on the side of the road. Billboards gets you more return on your dollar than anything else going.
