Is education– Well, I, I think it does, but I don’t think we’re doing nearly as good. I think, I think, I think PETA and HSUS and some of the humane groups have been much more effective and they’ve had a plan at, at getting into the school groups. I mean, the schools and influencing teachers than we have. I think we need to do a much better job of that. I think we can. I mean, you know, everybody, the zoo, the zoo world, whether it’s Omaha or Chicago or New York, whatever, you know, they basically, it crosses all socioeconomic boundaries. And I think people that come to the zoo, you can automatically deliver the message. I think we have to go in and do, and be much, much more aggressive at going into the zoo, in the schools.