We made sure we had a, a fluffy news story every month and a serious news story every month. And this was during the worst financial recession since the Great Depression. So basically from 2008 when I started and when I left, we had more than doubled the attendance level during that harsh period. But it was, it was an old school approach. Zoos are, the focus is animals. And, and yes, we had a lot of baby animals, but it was all always for good reasons and, you know, but it was the, we had that level of publicity. We ended up getting a huge local support. And because in the central Highlands of Scotland, it’s a huge tourist area.
