I remember sitting with a, with a group of very high-end marketing execs from here in London, a friend of mine who was in that community. And I think I got invited out for entertainment value. And so, you know, we’re at some restaurant that I couldn’t conceivably have afforded to eat at. And, and I, I mentioned about when you, you know, you go to, you visit a zoo and you see one of your ideas duplicated and it’s like, you know, feather in your cap, you know, this is, this is really cool, you know, and if they’ve improved on your idea even better. And they’re look and they’re all looking at me like, but they stole your idea.